About Us

Who we are

LIUBA FASHION is a worldwide fashion and lifestyle e-retailer dedicated to providing fashion accessibility globally. Utilizing on-demand manufacturing tech, we link suppliers to our flexible supply chain, minimizing waste and offering affordable products worldwide. Operating from global offices, we serve customers in over 150 countries.

Our Story

We believe that fashion's beauty should be accessible to everyone, not just a select few. When we founded the company in 2022, we recognized that fashion brands often had to choose between variety and minimizing inventory pressure and waste. Determined to change this, we pioneered innovative processes and technologies to lead fashion into the future.

Our customers are the heart of our business, driving our growth to serve over 150 countries in less than a decade. Our digital-first approach meets customers wherever they are—on mobile devices, online, and on social media. We've become one of the most popular shopping websites, continually engaging customers with a diverse range of products.

Making the Beauty of Fashion Accessible

Consumers no longer adhere to a common standard of what is deemed 'fashionable' or 'beautiful'. Clothing mirrors our personalities, empowering individuals to explore and express their uniqueness. LIUBA FASHION offers a diverse selection for any mood or event.

Driving Technological Innovation

LIUBA FASHION's mission is to lead the industry by bringing fashion into the modern era. We utilize cutting-edge technologies and innovative processes in our design and sourcing to stay ahead of consumer trends, ensuring timely production and fast global delivery. Through the development of proprietary logistics and e-commerce technology, we're disrupting the fashion landscape and enhancing outcomes for manufacturers, suppliers, and consumers alike.

 

To meet demand, we've developed a fully digital supply chain that efficiently delivers products to customers around the world. Our proprietary software allows us to track sales and communicate with factories in real time, enabling us to order in small batches. This digital supply chain is the cornerstone of our business model, allowing us to offer a wide range of trendy styles without generating excessive inventory waste or making customers wait weeks for their orders.